![heres the scoop heres the scoop](https://foiledfox.com/wp-content/uploads/2017/08/10CON910246-3_1.jpg)
Don't get conversion rate jealousy from "industry standards" or a rumor you heard about another site's conversion rate. The key takeaway here is that the only valuable data is your own, and building your own data takes time. Wine labels are probably the biggest example of the power of great design - don't try and tell me you have never label-shopped while purchasing a nice bottle of wine for date night. I am sure you have stumbled upon a product that you fell in love with before you even used it. Even if the customer is not in a place to purchase, the design should create that "want" in their hearts. All of these things add up to equal trust in your brand. This includes the number of clicks - relevant information in the correct spots - and a stunning user experience (design). The easier a customer's conversion path, the more conversions. They are cheap, quick, and provide valuable feedback on your website's user experience. UserBob: There is no better way to get feedback from real people - within your target demographics - than a user testing platform such as UserBob.
![heres the scoop heres the scoop](https://ruthsimages.com/wp-content/uploads/2018/02/Heres-the-Scoop.jpg)
If you see they are having a hard time navigating the site then you need to make changes to create a smoother path to conversion.Ģ.
![heres the scoop heres the scoop](https://blackrestaurantweeks.com/wp-content/uploads/2020/09/IMG_20200807_183237_0821-2048x2048.jpg)
Match the recordings up with users that purchase to get a good idea of their path to conversion and to see what features they interact with, or don't interact with, on your website.
#Heres the scoop free
HotJar: This tool has a free version that will allow you to record 300 users as they navigate your website. Here are a couple of inexpensive tools you can use to gauge your website's UX:ġ. To ensure your website is providing a good UX, don't trust your eye - trust the data instead.
![heres the scoop heres the scoop](https://ah019.k12.sd.us/images/scoop.gif)
This you can control and small tweaks over time can pay off increasingly. Instead, focus on providing a great user experience for your site visitors. This audience will tolerate a poor website user experience to make a purchase.Īs you start spending money to drive traffic to your website you can most certainly expect your conversion rate to decrease, sometimes significantly, and that is ok. They already know your brand and are coming to your website to buy. For instance, if the only folks visiting your website are your friends, family, and brand evangelists, your conversion rate will be deceivingly high for a couple reasons:ġ. Even then, you have to consider the traffic visiting your website. So, the conversion rates for Company X, Company Y, and your company should never be compared, unless you are selling exactly the same product for the same price. Eventually leading to terrible marketing decisions that has slowed the company's progress. This company was not happy about the conversion rate dropping and obsessed over it. Once they started marketing to a broader audience their conversion rate dropped to 2% but their sales tripled. Before online marketing they converted at 7%. Company Y is a startup with the majority of their sales coming through the website. Company X is ecstatic about their conversion rate and makes little tweaks to their website to try and gain that extra. They also have a healthy marketing budget that drives targeted traffic to their website. 6% and produces a couple million in revenue. Company X is a mid-sized company, valued at $40 million to $60 million. We see so many small retailers and startups obsess over conversion rates and make dangerous decisions based on a number that holds very little truth.ġ. You should not use this as a target nor should you pat yourself on the back for having a conversion rate "above average." The average current conversion rate for a U.S.- based e-commerce website hovers between 2% to 3% - and this should mean absolutely nothing to you.